Why Eye Masks Should Be in Your Skincare Routine?
Sophia Clarke 2025-05-07 18:45:25
The beauty industry has shifted. Skincare isn’t just about basic cleansing and moisturizing anymore. It’s about creating a targeted, personal ritual that addresses your specific needs. While you might invest time and money in face serums, creams, or sheet masks, one crucial step often slips through the cracks: under-eye care. Yet, the skin beneath your eyes is one of the first places to show signs of stress, fatigue, and aging. Ignoring it can undo much of the hard work you put into the rest of your skincare routine.
Fortunately, there’s a simple, effective solution, eye masks. These under-the-radar products deliver powerful benefits quickly, tackling puffiness, fine lines, dark circles, and dryness. And when it comes to quality eye masks, Grace & Stella is a brand that stands out. Known for combining fun, self-care, and effective formulations, they offer several targeted under-eye masks that elevate your skincare routine from basic to transformative.
Why Eye Masks Matter?
You probably already use an eye cream, but why stop there? Eye masks take under-eye care to another level. Here’s why they should become a non-negotiable in your skincare routine.
1. The under-eye area is fragile and ages faster.
The skin around your eyes is thinner than the rest of your face. It has fewer sebaceous (oil) glands and less collagen, which makes it prone to dryness, sagging, and premature fine lines. Environmental stressors like pollution, UV rays, and lack of sleep only accelerate this process. Because of this, the eye area needs more targeted care and hydration
2. Everyday factors cause common eye concerns.
Late nights, stress, poor diet, and screen fatigue can all leave you with puffiness, dark circles, and dehydrated skin. Puffiness often results from fluid buildup, while dark circles can stem from poor circulation or hyperpigmentation. Fine lines and crow’s feet form over time due to repetitive facial movements, like squinting and smiling.
3. Eye masks work fast by delivering potent ingredients.
Unlike regular moisturizers that can take longer to penetrate, eye masks are soaked in serums rich in active ingredients such as hyaluronic acid, collagen, peptides, and botanical extracts. They sit under your eyes like a concentrated treatment, creating a barrier that prevents moisture evaporation and helps your skin absorb nutrients more effectively.
4. Immediate cooling and soothing benefits.
Eye masks don’t just hydrate, they also physically cool and calm the under-eye area. Many masks, especially gel-based ones, provide an instant refreshing feeling that helps reduce puffiness, redness, and irritation. This dual-action, delivering hydration while cooling, is why they are often recommended for both daily use and last-minute fixes before big events.
5. Long-term improvements with consistent use.
With regular application, you’ll notice smoother, firmer skin under your eyes. They help diminish the appearance of fine lines, improve skin elasticity, and brighten dull, tired eyes.
When & How to Use Eye Masks ?
Integrating eye masks into your skincare doesn’t require a complete overhaul. It’s all about smart timing and pairing them with your existing products.
1. Morning boost:
Your eyes often wake up puffy, especially after salty food, lack of sleep, or a long night out. Applying eye masks in the morning helps depuff, reduce swelling, and brighten the area, leaving you looking more refreshed. They also prep the skin for smoother makeup application.
2. Nighttime recovery:
Before bed, your skin enters repair mode. Eye masks at night can deliver moisture and nutrients while you sleep, helping to restore hydration and minimize fine lines.
3. Pre-event ritual:
Before weddings, photoshoots, or important meetings, eye masks give your skin that extra lift and glow. The under-eye area looks plump, hydrated, and smooth, making concealer and foundation apply seamlessly.
4. Chill them for extra impact:
For best results, store your eye masks in the fridge. The added cold intensifies the depuffing and soothing effect, calming inflammation and improving blood circulation. You’ll feel the difference immediately.
5. Combine with other skincare:
While eye masks are powerful on their own, they work best when followed by a lightweight eye cream or serum. This seals in moisture and ensures long-lasting hydration throughout the day or night.
6. Frequency matters:
You don’t have to use them daily, but 2-3 times a week can significantly improve the texture and appearance of your under-eyes. Adjust usage based on your needs, more often during stressful periods or after travelling, and as a weekly treat for regular maintenance.
The 3 Grace & Stella Eye Masks You Need
Grace & Stella has created a trio of eye masks, each tailored to specific concerns. Whether your goal is anti-ageing, hydration, or calming stressed skin, these three standout products have you covered.
1. The Classic- Anti-Wrinkle + Energizing Gold Collagen Eye Masks
If you’re dealing with early signs of ageing or just want a radiant boost, these are your go-to masks.
- Target concerns: Fine lines, wrinkles, dullness, loss of firmness.
- Hero ingredients: Collagen to help improve skin elasticity, gold extract to stimulate circulation and add glow, hyaluronic acid for deep hydration.
- Why you’ll love them: These masks are perfect for giving tired, aging eyes a youthful lift. Gold particles help brighten dull skin, while collagen supports skin structure. Whether used before makeup or as part of your weekly skincare routine, they create a smoother, firmer canvas.
- Best for: Anyone noticing fine lines, dehydration, or dullness around the eyes.
2. The Soothing Pick- Pink Collagen Boosting Eye Masks
These pink beauties are designed to hydrate and calm sensitive or stressed skin.
- Target concerns: Dryness, sensitivity, irritation, mild puffiness.
- Hero ingredients: Rose extract to soothe and reduce redness, collagen for hydration and plumping, aloe vera to calm the skin.
- Why you’ll love them: The rose extract adds an anti-inflammatory benefit, making them perfect for delicate under-eyes that easily get irritated. These are your ideal pick-me-up after a rough night or a long day at work. The light floral scent and soft texture make the experience luxurious.
- Best for: Sensitive skin types or anyone who frequently battles dryness and irritation under the eyes.
3. The Hydration Hero- Blue Gel Eye Masks
For parched skin or post-travel recovery, the blue gel masks are essential.
- Target concerns: Extreme dryness, dehydration lines, post-travel fatigue.
- Hero ingredients: Hyaluronic acid for multi-layer hydration, sea moss extract for added skin nourishment, and plant extracts for calming benefits.
- Why you’ll love them: The cooling gel texture immediately calms and hydrates stressed skin. If you’ve just stepped off a long-haul flight or spent hours staring at screens, these masks revive and restore moisture quickly. The hydration boost also helps smooth out fine lines caused by dehydration.
- Best for: Those dealing with dry environments, heavy screen time, or anyone needing a quick moisture recharge.
Eye masks may seem like an extra step, but they deliver targeted benefits your eye cream alone might not provide. The skin under your eyes is the first to show signs of fatigue, stress, and aging, and Grace & Stella’s masks offer solutions that work quickly and effectively.
Whether you’re prepping for a big day with the Anti-Wrinkle + Energizing Gold Collagen Masks, calming sensitive skin with the Pink Collagen Boosting Masks, or reviving parched eyes with the Hydration Hero Blue Gel Masks, you have options that fit your skin’s mood and needs.
They’re more than just skincare, they’re self-care in its most effective form. By incorporating these eye masks into your regular routine, you’ll notice brighter, smoother, and more refreshed eyes that reflect a healthier, well-rested version of you.
Upgrade your skincare with Grace & Stella’s eye masks. Hydrate, depuff and brighten your under-eyes with these top 3 must-haves.
